›› Amazon PPC agency alternative · Sponsored Ads · Marketplace growth
Amazon PPC manager and agency alternative for tighter efficiency.
— Lloyd Vincent Luardo
I provide Amazon PPC management, PPC audits, Sponsored Ads cleanup, ACOS/TACOS optimization, keyword analysis, and marketplace operating support for brands that need senior execution without a bloated agency layer.
48-hour reply with the top fixes I'd make in your account. No call, no pitch deck — just written answers.
Role
Paid Advertising Specialist
Focus
Amazon · Walmart · Google
Based
Philippines · Remote globally
I.
Figures of record
The numbers behind the work.
II.
Selected outcomes
Results that pair performance gains with operational follow-through.
The strongest marketplace work is rarely just a bid change. It usually comes from better execution, cleaner reporting, and tighter coordination across the account.
$5K to $30K MRR in 90 days
Supported PPC, promotions, communication, and day-to-day account execution to move a Walmart account from early traction to meaningful recurring revenue.
- Handled PPC and promotional activity together
- Kept client communication and execution aligned
- Improved commercial momentum on a short timeline
$9K to $30K MRR in 60 days
Combined PPC management with brand coordination to help an Amazon account scale faster without losing control of the operating work behind the numbers.
- Focused on disciplined PPC execution
- Connected growth work to brand-side priorities
- Moved from low five figures to stronger monthly revenue
30% → 10% TACOS in under 60 days
Tightened efficiency while maintaining growth by fixing account structure, reporting visibility, and the operating discipline around execution.
- Reduced wasted spend and reporting ambiguity
- Improved day-to-day execution clarity
- Created a more scalable operating baseline
III.
Case studies
Report-backed examples, client-safe for public sharing.
These are anonymized from real account reports, weekly trackers, and planning documents. The client names stay private; the operating pattern and numbers are what matter.
Scaled a seven-figure catalog while tightening the PPC operating rhythm.
Weekly and monthly reporting made it easier to separate growth worth funding from spend that only looked busy. The account kept scaling while the team had a clearer view of ACOS, TACOS, SKU contribution, and conversion quality.
MoM tracker · Apr–Sep 2025
$1.91M monthly total sales
22.7% ACOS
4.9% August TACOS
- Built WoW and MoM visibility around spend, sales, ACOS, and organic lift
- Used SKU-level reporting to keep budget tied to product-level outcomes
- Supported Amazon growth alongside Walmart execution and catalog operations
Cut TACOS pressure while holding organic revenue steady.
The work focused on spend triage, cleaner campaign priorities, and closer monitoring of conversion quality so the account could become less dependent on inefficient ad pressure.
Monthly PDFs · Apr vs Aug 2025
15.9% → 10.5% TACOS
63.8% → 50.9% ACOS
23.0% CVR
Turned reporting cadence into a better execution loop.
A weekly tracker gave the account a sharper operating rhythm across spend, PPC sales, organic sales, orders, and ACOS. That made follow-through easier after each performance readout.
WoW tracker · Feb–Sep 2025
£22.8K → £113.2K weekly sales
42.8% → 28.1% ACOS
39.5% April CVR
Built a Subscribe & Save retention plan beyond one-off vouchers.
The strategy split ASINs by traction, standardized the recurring discount, and matched voucher duration to the product tier so acquisition spend could work toward repeat orders.
SNS strategy PDF · portfolio rollout
10% SNS baseline
60–90 day voucher tests
3-phase rollout
IV.
What I do
Amazon PPC services backed by systems that survive growth.
I do not just manage campaigns. I help fix the operating gaps underneath weak Amazon PPC performance: campaign structure, keyword waste, bid logic, placement decisions, reporting, budget discipline, and slow follow-through.
Direct answer
What does Amazon PPC management include?
Amazon PPC management includes account structure review, campaign cleanup, budget control, keyword analysis, search term harvesting, negative keywords, bid optimization, placement decisions, Sponsored Products, Sponsored Brands, Sponsored Display, and reporting that separates profitable growth from wasted spend.
Free Amazon PPC audit
Written review of campaign structure, spend quality, ACOS, TACOS, keyword waste, search term gaps, and the first fixes worth making.
Amazon PPC agency alternative
Senior hands-on management for brands that want clear priorities, direct communication, and accountable execution without a large agency layer.
Sponsored Ads management
Sponsored Products, Sponsored Brands, Sponsored Display, manual campaigns, automatic campaigns, product targeting, and budget pacing.
Keyword analysis and search terms
Keyword research, search term harvesting, negative keywords, exact-match cleanup, and manual campaign structure around proven intent.
Bid and placement optimization
Bid changes, Top of Search review, product page placement, daily budget checks, and wasted spend cleanup based on conversion context.
ACOS and TACOS optimization
Efficiency work that weighs campaign-level ACOS against total-account TACOS so cuts do not weaken organic scale.
Amazon PPC Management & Account Recovery
Campaign cleanup, ongoing optimization, budget discipline, Sponsored Products, Sponsored Brands, Sponsored Display, negative keywords, and a tighter view of what is actually driving efficient growth.
Marketplace Growth Operations
Amazon and Walmart execution that connects promotions, listings, communication, and day-to-day account movement.
Keyword Analysis, Reporting Systems & SOPs
Search term analysis, keyword cleanup, dashboards, weekly reporting, and process documentation that reduce guesswork and make teams easier to manage.
Launch Support & Follow-Through
Support across Amazon keyword prep, listing optimization, partner coordination, and the operational work that often stalls marketplace launches.
Fit check
This is for you if at least two of these sound familiar.
Amazon-first brand that has outgrown ad-hoc account management.
Spend is real, SKUs are real, but the operating work behind the ads has not caught up.
Walmart seller looking for sharper traction and execution.
You want an operator who will run PPC and the day-to-day work together, not just push buttons.
Team with messy reporting, weak SOPs, or slow follow-through.
You know performance is leaking somewhere. You need someone to find it and put systems behind the fix.
Sounds like you?
Get a free account audit
V.
How I work
A practical operating rhythm, not black-box account management.
Audit the account and the workflow around it.
I look at spend, structure, reporting visibility, operating bottlenecks, and where follow-through is currently breaking down.
Fix the priorities that unlock cleaner execution.
That can mean campaign restructuring, reporting cleanup, documented SOPs, marketplace coordination, or all of the above.
Run a tighter operating cadence.
The goal is not just stronger numbers. It is a clearer account, cleaner decisions, and a working system the team can sustain.
VI.
Selected experience
Built across agencies, brand-side work, freelancing, and marketplace ops.
2025 — Present
Current
FBU Solutions
Amazon PPC Manager
Led client communication, promotions, PPC, and brand strategy across Amazon and Walmart accounts.
- Managed 10 accounts across Amazon and Walmart
- Grew Walmart accounts from $5K MRR to $30K MRR in 90 days
- Grew Amazon accounts from $9K MRR to $30K MRR in 60 days
2024 — Present
Concurrent
REXO Global
Amazon Brand & PPC Manager
Combined PPC management with brand operations, listing work, launch execution, and external partner coordination.
- Launched household cleaning SKUs and established SOPs
- Managed flat-file listings, SEO, and parent-child variations
- Handled support cases, logistics coordination, and ad channels
2023 — Present
Concurrent
Pryzma LLC
Amazon PPC Department Manager
Built PPC infrastructure and onboarding systems for accounts managing up to $6M in annual ad spend.
- Defined SOPs and scalable PPC processes
- Transitioned automation into Pacvue, Adtomic, and Sellerboard
- Trained specialists to execute consistent strategies
Earlier
2018 — 2023
Independent work and earlier roles
Built dashboards, SOPs, and PPC systems through freelance work, then expanded across Amazon-focused agencies and marketplace teams.
- Amazon FreelancingIndependent
- Hadley DesignsAmazon Brand Manager
- Future Sports Stars UKAmazon PPC Manager
- Bizmates Inc.Business Communications Trainer
- AmazeNation PHAmazon PPC Specialist
VII.
Tools & background
Marketplace platforms, reporting stacks, and training.
Amazon Seller Central
•
Walmart Marketplace
•
Google Ads
•
Apple Search Ads
•
Pacvue
•
Adtomic
•
Sellerboard
•
Scale Insights
•
Shopify
•
Excel
•
Google Sheets
•
Flat-file listings
•
- AmazeNation PH
- ASVA Masterclass Elite Batch 16
- Helium 10 Freedom Ticket 3.0
- Sandbox VA PPC & SEO
- Batch 8 under Ruben Tiongson
- Mountain View College
- Mindanao State University — Marawi
- Financial Management
Bezali.com
Managed Google Search and Shopping Ads with roughly $40K monthly ad spend while improving the Shopify storefront and checkout flow.
VIII.
Amazon PPC FAQ
Direct answers for Amazon PPC and marketplace growth searches.
These are the questions sellers usually ask before hiring an Amazon PPC manager or requesting a PPC audit.
What does Amazon PPC management include?
Amazon PPC management includes account structure review, campaign cleanup, budget control, keyword analysis, search term harvesting, negative keywords, bid optimization, placement decisions, Sponsored Products, Sponsored Brands, Sponsored Display, and reporting that separates profitable growth from wasted spend.
Should I hire an Amazon PPC agency or an independent Amazon PPC manager?
An independent Amazon PPC manager is usually a better fit when you want senior hands-on attention, clear written priorities, and tighter communication. A larger Amazon PPC agency can make sense when you need a full team across DSP, creative, catalog, logistics, and multi-channel media at once.
How is the free Amazon PPC audit handled?
Send the marketplace, monthly ad spend, and main constraint. I reply within 48 hours with the first fixes I would make and whether the account looks like a fit for deeper PPC or marketplace operations work.
Do you manage Sponsored Products, Sponsored Brands, and Sponsored Display?
Yes. The core PPC work covers Sponsored Products, Sponsored Brands, Sponsored Display, keyword analysis, search term cleanup, bid optimization, budget pacing, and weekly reporting.
Do you optimize ACOS or TACOS?
Both matter. ACOS helps judge ad efficiency inside campaigns, while TACOS shows how ads affect total revenue and organic movement. The work uses both metrics so spend is not cut in a way that damages profitable scale.
Who is this Amazon PPC service best for?
The service is best for Amazon-first brands with real ad spend, SKU complexity, reporting gaps, or operating issues that have outgrown ad-hoc account management.
Do you work with PPC software like Helium 10, Adtomic, or Scale Insights?
Yes, tool exports and account data can support the work, but the operating model does not depend on automation alone. The priority is campaign structure, search term quality, negative keywords, bids, budgets, placements, conversion context, and accountable reporting.
Can you support Walmart or Google Shopping alongside Amazon?
Yes. The core focus is Amazon PPC and marketplace growth, with supporting experience in Walmart marketplace execution, Google Search and Shopping Ads, reporting systems, and ecommerce operating workflows.
What should I send for the fastest PPC audit reply?
Send the marketplace, rough monthly ad spend, the growth target, the biggest constraint, and any ACOS, TACOS, conversion, or inventory context you already trust.
IX.
Work with me
Send the account,
the constraint, and the growth target.
If you need stronger marketplace performance with cleaner reporting, better systems, and sharper execution — email me. If I'm the right fit, I'll reply within 48 hours with what I'd fix first.
In your email, include:
-
01
Your marketplace Amazon, Walmart, Google Shopping, or a mix
-
02
Monthly ad spend Rough range is fine — helps me gauge scope
-
03
Main goal or constraint Growth target, TACOS problem, launch date, operational blocker
You'll get back:
A written reply within 48 hours with the top fixes I'd make in your account, plus an honest read on whether I'm the right operator for the work. No calls required, no pitch decks.